When Bill Gates
published an article
“Content is King” way
back in 1996, little did he
know that King needs a
lot of help. The
dynamics of the
interactive network and
the evolution of the
social media provided
the opportunity for
anybody to publish
content online.
Organization and
businesses have
realized the potential of
using the online medium
to create and generate
information, which could
be reached out to a
larger audience at
practically no marginal
cost. Thus, generating
content was and is
crucial as it can help
your business to shine
on the Internet and in
turn is essential for the
growth and success of
the organization and
businesses that use
online medium to
expand.
With the advent of
social media, online
content marketing has
gained immense
popularity in recent
years. Suddenly, a lot of
attention is being paid
on the content and
content has become
king! Correct choice of
words, grammar and
originality and
uniqueness can help
extend the readership
and the possibility of
growing a vast network
of readers. Content is
of critical importance to
a website and it has
been observed that
content marketing is
the best way to
market and expand the
business. Good and up-
to-date information
coupled with an audio or
video clip or both, goes
a long way in generating
a deeper understanding
and a personal
involvement that is far
beyond the print media.
There are many
business owners who
have built their website,
but have neglected their
content. What they are
unaware of is that
people go online first to
search anything. To be
able to retain such
people and convert
them into potential
leads, you do need to be
creative and good
content on your
website will give them
what they are looking
out for and at the same
time will keep them
interested. You would
want them to stay
there and sign up or
make a purchase or
come to the store or
simply put in a
comment. For this, the
website should be
optimized by having
content and SEO tricks
seamlessly blended in
so that prospects can
be converted into
customers and
customers into
repeated buyers.
There is a big difference
between print media
and social media. In
print media, people have
all the time to relax and
read whatever they
want to, but in social
media, people are in a
hurry and are on the
lookout for a website or
for content that will
give them everything
just as quickly and
conveniently. With
thousands of websites
available for browsing,
the content on your
website has to be
digestible, scannable,
user-friendly and to the
point, so that people
will get what they
want and will come
back looking for more.
According to a recent
survey, it has been
revealed that websites
with blogs can divert
55% more traffic than
other websites. Social
media websites and
blogs reach out
approximately to 80%
of the audience, more
than 23% of users
spent a lot of their time
reading blogs and
communicating via
social networks and
61% of consumers feel
that they feel better
buying from websites
that delivers custom
content.
So, make use of
content and structure it
in a way that
customers can quickly
scan it and get what
they want to. Content
has to be written in a
way that it resonates
with the target
audience. With online
content marketing, the
only way to nurture a
relationship or build it is
by having strong
content that will keep
prospects coming to
your website again and
again.
published an article
“Content is King” way
back in 1996, little did he
know that King needs a
lot of help. The
dynamics of the
interactive network and
the evolution of the
social media provided
the opportunity for
anybody to publish
content online.
Organization and
businesses have
realized the potential of
using the online medium
to create and generate
information, which could
be reached out to a
larger audience at
practically no marginal
cost. Thus, generating
content was and is
crucial as it can help
your business to shine
on the Internet and in
turn is essential for the
growth and success of
the organization and
businesses that use
online medium to
expand.
With the advent of
social media, online
content marketing has
gained immense
popularity in recent
years. Suddenly, a lot of
attention is being paid
on the content and
content has become
king! Correct choice of
words, grammar and
originality and
uniqueness can help
extend the readership
and the possibility of
growing a vast network
of readers. Content is
of critical importance to
a website and it has
been observed that
content marketing is
the best way to
market and expand the
business. Good and up-
to-date information
coupled with an audio or
video clip or both, goes
a long way in generating
a deeper understanding
and a personal
involvement that is far
beyond the print media.
There are many
business owners who
have built their website,
but have neglected their
content. What they are
unaware of is that
people go online first to
search anything. To be
able to retain such
people and convert
them into potential
leads, you do need to be
creative and good
content on your
website will give them
what they are looking
out for and at the same
time will keep them
interested. You would
want them to stay
there and sign up or
make a purchase or
come to the store or
simply put in a
comment. For this, the
website should be
optimized by having
content and SEO tricks
seamlessly blended in
so that prospects can
be converted into
customers and
customers into
repeated buyers.
There is a big difference
between print media
and social media. In
print media, people have
all the time to relax and
read whatever they
want to, but in social
media, people are in a
hurry and are on the
lookout for a website or
for content that will
give them everything
just as quickly and
conveniently. With
thousands of websites
available for browsing,
the content on your
website has to be
digestible, scannable,
user-friendly and to the
point, so that people
will get what they
want and will come
back looking for more.
According to a recent
survey, it has been
revealed that websites
with blogs can divert
55% more traffic than
other websites. Social
media websites and
blogs reach out
approximately to 80%
of the audience, more
than 23% of users
spent a lot of their time
reading blogs and
communicating via
social networks and
61% of consumers feel
that they feel better
buying from websites
that delivers custom
content.
So, make use of
content and structure it
in a way that
customers can quickly
scan it and get what
they want to. Content
has to be written in a
way that it resonates
with the target
audience. With online
content marketing, the
only way to nurture a
relationship or build it is
by having strong
content that will keep
prospects coming to
your website again and
again.
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